A HISTORY OF INNOVATION
In September 1995, Tenor President Hugh Dobbie made an investment in a speculative idea - delivering live audio signals over the internet. During the spring of 1995 Audionet (later renamed to Broadcast.com) was fast making a name for themselves focusing on the delivery of college sports play-by-play over the internet.
Assembling an eclectic mix of talents the company started to produce and deliver content designed for the Internet. Within two years the destination sites of www.denradio.com and www.dentv.com were born (and subsequently sold to Digital Entertainment Network.)
From a standalone, internet only radio program in September 1996, the business soon grew to service major sports and media organizations. He formed INSINC in 1998, assembling a group of seasoned media and technology professionals to create a range of content and product offerings that challenged traditional broadcasting. Yahoo Magazine referred to INSINC’s MediaonTap property as an "anything-goes site (that) falls somewhere between public-access vaudeville and a cable news channel".
Content creation ceased in 2000 and the company focussed on platform technologies. The company was sold in 2009 to NeuLion less than a decade later. In 2018, NeuLion was acquired by Endeavor (formerly IMG-WME) one of the largest global sports, events and talent management companies in the world. Clicking on the links below tells the story.